Placecast is now Ericsson Emodo

Alistair Goodman - 2/14/18 9:00 AM

We are excited to announce that we are joining the Ericsson Emodo family. We share a vision to transform data into results for mobile operators, advertisers, and publishers.

Topics: Industry trends- Mobile Advertising- Location Data Management

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Why You Need to Validate Your Location Audience Segments

Pei-pei Lin - 11/30/17 8:30 AM

Location data can be a goldmine for marketers. As explored in the first blog post of this series, accurate, real-time location data can enable marketers to deliver more efficient targeted campaigns on mobile devices, giving brands the power to deliver a hyper-relevant message to the right people at the right time.

Topics: Industry trends- Mobile Advertising- Location Data Management

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Media Buyers, Make Sure You Hit the Mark

Pei-pei Lin - 9/27/17 8:30 AM

Nearly every marketer (96 percent) today considers location data to be important - with it, marketers have the unique opportunity to gain a rich understanding of consumer behavior, bridging the gap between online ad exposure and real-world behavior. This data presents opportunities spanning beyond attribution, gathering insights, and segmentation.

Topics: Industry trends- Mobile Advertising- Mobile Measurement- Location Data Management

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Where is my money going? Marketers finally have an answer for bad location data.

Pei-pei Lin - 8/15/17 11:30 AM

 

Pei-pei Lin - 8/15/17 11:30 AM

Topics: Industry trends- Mobile Advertising- Mobile Measurement- Location Data Management

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