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4 Common Location Targeting Myths

Emodo Institute - 3/8/19 8:49 AM

Jake Moskowitz’ latest article on Street Fight dispels common myths about location targeting in Automotive, Retail, Travel and QSR campaigns. In the article, Jake doesn’t just call out the untrue, he also clarifies the real (and really compelling) opportunities for those industries. Give it a read... 

Four Targeting Myths That Devalue the Real Power of Location Targeting

When it comes to mobile targeting, location data can be very powerful, but it’s certainly not perfect.  The key to achieving maximum impact is knowing what location data is really good at and focusing on its real strengths. Unfortunately, in the race to engage mobile customers, the lines between truth and myth have gotten trampled and muddled. Every once in a while, it’s good to debunk and clarify, so here’s a fresh look.

Truth: You Can Target Auto Dealership Visitors

Location data works great for targeting people actively in the market for a car because they’re shown to have been at certain dealerships in the last month or two. But this is a very specific data set: there are only so many people shopping for a car at any given time.

Myth #1: The Immense Audience Myth

Location data can’t find you 60 million devices that visited a Hyundai dealership within the last month or two… or three, because that’s impossible...

Read the Full Article

Topics: Industry trends- Mobile Advertising- Location Data Management- Research- Programmatic- Retail Advertising- QSR Advertising- Location Targeting- Travel Advertising

Emodo Institute

Emodo Institute

The Emodo Institute is wholly focused on the research, education and resolution of the mobile data concerns that challenge the effectiveness of mobile advertising. Through the application of data science, analysis and mobile marketing expertise, we push location data issues out of the shadows and toward a resolution. Our team conducts studies, publishes papers, and teaches courses to help media buyers, sellers, and solution providers master and apply practices that dramatically improve data accuracy.

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Before You Greenlight That Next Big Campaign: The Veiled Truth About Targeting Data

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