Jake Moskowitz’ latest article on Street Fight dispels common myths about location targeting in Automotive, Retail, Travel and QSR campaigns. In the article, Jake doesn’t just call out the untrue, he also clarifies the real (and really compelling) opportunities for those industries. Give it a read...
Four Targeting Myths That Devalue the Real Power of Location Targeting
When it comes to mobile targeting, location data can be very powerful, but it’s certainly not perfect. The key to achieving maximum impact is knowing what location data is really good at and focusing on its real strengths. Unfortunately, in the race to engage mobile customers, the lines between truth and myth have gotten trampled and muddled. Every once in a while, it’s good to debunk and clarify, so here’s a fresh look.
Truth: You Can Target Auto Dealership Visitors
Location data works great for targeting people actively in the market for a car because they’re shown to have been at certain dealerships in the last month or two. But this is a very specific data set: there are only so many people shopping for a car at any given time.
Myth #1: The Immense Audience Myth
Location data can’t find you 60 million devices that visited a Hyundai dealership within the last month or two… or three, because that’s impossible...