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Emodo Blog

Emodo Institute

Emodo Institute
The Emodo Institute is wholly focused on the research, education and resolution of the mobile data concerns that challenge the effectiveness of mobile advertising. Through the application of data science, analysis and mobile marketing expertise, we push location data issues out of the shadows and toward a resolution. Our team conducts studies, publishes papers, and teaches courses to help media buyers, sellers, and solution providers master and apply practices that dramatically improve data accuracy.

Recent Posts

How the Ad Industry Encourages Poor Data Quality

Emodo Institute - 10/31/18 10:39 PM

Jake Moskowitz, in his latest Street Fight article, examines the ways in which data stores are exacerbating the problem of data inaccuracy in advertising...

Topics: Research- Mobile Advertising- Industry trends

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We’ve Improved Media Transparency. Let’s Do the Same with Data.

Emodo Institute - 10/5/18 12:12 PM

In his latest Street Fight op-ed, Jake Moskowitz compares the need for data verification to essential media verification initiatives like viewability and fraud…

Topics: Research- Mobile Measurement- Industry trends

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Emodo Institute to Challenge the Low Bar of Data Quality at Avertising Week (Oct. 1-4)

Emodo Institute - 9/28/18 5:14 PM

Today, poor quality data is the #1 issue that threatens the effectiveness of mobile advertising. Although marketers and data buyers have serious concerns about the inaccuracy of targeting data, the industry isn’t doing enough to address the problem. In order for brands to realize the true promise of mobile marketing, data vendors and industry standards organizations must take more aggressive steps to correct course.

Topics: Industry trends

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