In his latest Street Fight op-ed, Jake Moskowitz compares the need for data verification to essential media verification initiatives like viewability and fraud…
Location data is one of the most promising elements of mobile marketing. Unfortunately, the mobile advertising process and ecosystem are rife with flawed data and data-centric practices. And it’s no secret, as AdAge found over 80% of marketers and agencies to be concerned about location data quality.*
In our effort to discover, resolve and educate mobile advertisers about mobile data concerns, Emodo experts, researchers and data scientists have been conducting advertising studies and analyzing mobile data since day one. You might even say we’ve been on a mission to solve this problem.
Today, we announced the formalization of those efforts with the launch of the Emodo Institute.
The Emodo Institute is the first educational initiative dedicated to highlighting the truth about data inadequacy in mobile advertising. Our team conducts studies, publishes papers and teaches courses to help media buyers, sellers and solution providers master and apply practices that can dramatically improve the data and performance of mobile campaigns.
All of our first-party research and structured educational programs are:
- Powered by Emodo’s unique access to mobile carrier data
- Intended to push mobile data issues out of the shadows, toward a resolution
- Designed to make learning easy and convenient for advertising teams
- Provided to help digital practitioners foster a deeper understanding of mobile advertising and achieve markedly better advertising outcomes
The Emodo Institute will continually conduct research and share results and perspectives openly in the form of articles, papers, reports, presentations and other content. Our learning programs will include an array of courses focused on specific aspects of mobile advertising and data. The classes will be provided in a variety of formats, including on-site instructor-led classes, webinars, and presentations at key industry events.
The initial list of courses includes:
- Mobile Programmatic Advertising Basics
- Mobile Data Sourcing & Curation
- Mobile Data Verification
- Mobile Data Privacy & Security
The Emodo Institute is spearheaded by mobile data and measurement veteran, Jake Moskowitz. Jake is a Nielsen alum and former AT&T mobile advertising pioneer. His team is currently engaged in a number of studies and is set to offer the Institute’s first courses later this summer.
If you’d like to learn more about the Emodo Institute, please drop us a note.
If you’d like your team to gain applicable expertise in mobile audience targeting, take a look at the course descriptions and let us know which classes you’re interested in.
*AdAge & Factual survey, October 2017