Mobile advertising, especially location-based mobile advertising can be an extremely effective method for brands, especially retailers with brick and mortar stores, to increase store visits. This is a case study that outlines one such high-end retailer that worked with Placecast to increase its store visit rate.
Placecast worked with 360i, a digital marketing agency for a high-end department chain retailer, to deliver rich media, location-based mobile ads to users around the retailer’s store locations.