If comparing the mobile marketing universe to high school, millennials are the “cool kids”—a group whose attention is highly sought after, whose preferences and behaviors are closely observed, and whose approval can mark the difference between popularity and obscurity. As millennial spending power grows, Quick Service Restaurants (QSRs) and retailers alike are scrambling to make their marketing strategies relevant to this demographic.
And rightfully so--the Restaurant Marketing Labs reports that millennials spend more money on eating out than any other generation. Plus, Accenture predicts that millennial retail spending will grow to $1.4 trillion annually to account for 30 percent of total retail sales by 2020. It’s no secret that surviving in today’s market requires appealing to the millennial consumer, 86 percent of whom own smartphones.